Portfolio Category

User journey mapping

March 13, 2023

McLaren Automotive: Car Purchase Process Optimisation
Optimising McLaren’s end-to-end car purchase journey across digital and offline channels to drive an 18% rise in sales conversion.

Car Purchase Process McLaren Automotive Executive summary The project focused on optimising McLaren Automotive’s car purchase process for the re-launch of a disrupted car model. Through customer journey mapping and a triangulated ...

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March 25, 2021

Aspiring Minds: Humanising Remote Skills Assessment
Redesigning the AMCAT candidate evaluation flow through iterative user testing, transparent onboarding, and interface simplification to improve test usability and user confidence.

Skills Assessment App Aspiring Minds Executive summary I was engaged by Aspiring Minds to perform a comprehensive analysis of the AMCAT app following its recent acquisition from a third party company, focusing ...

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