Starbucks EMEA: Continuous UX Optimisation at Scale
Optimising the Starbucks mobile app across EMEA through iterative data-driven testing and pattern refinement to drive a 25% increase in user retention.
Umberto Pandini
Senior UX Designer
Focused on improving digital experiences through research and experimentation.
McLaren: Omnichannel Configurator Redesign
Optimising McLaren’s digital car configurator for mobile and seamlessly integrating it with physical showroom systems to drive a 30% increase in conversion.
Upstix: Property Valuation Platform Conversion Funnel
Optimising Upstix’s property valuation funnel through user testing and analytics to drive a 15% increase in form completion.
McLaren Automotive: Car Purchase Process Optimisation
Optimising McLaren’s end-to-end car purchase journey across digital and offline channels to drive an 18% rise in sales conversion.
Aspiring Minds: Humanising Remote Skills Assessment
Redesigning the AMCAT candidate evaluation flow through iterative user testing, transparent onboarding, and interface simplification to improve test usability and user confidence.
LoopMe: Scaling B2B Web Experience for Ad Tech Leader
Transforming LoopMe’s primary touchpoint through qualitative user testing, persona-driven journeys, and simplified navigation to better connect advertisers and publishers with core offerings.