About - Umberto Pandini

I’m a Senior UX Designer focused on improving digital products through research, experimentation, and data-driven insights. My work combines qualitative research, analytics, and iterative design to uncover user needs and translate them into measurable product improvements.

I focus on understanding how people actually interact with digital products and identifying opportunities to improve usability, engagement, and conversion. Research and usability testing help teams move from assumptions to evidence-based decisions.

Career
Highlights

2024 – Present

Lead UX Designer – Starbucks (via .Monks)

Leading UX research and design across the Starbucks EMEA digital ecosystem, including the mobile app and PWA. I define research goals, plan prototypes, run qualitative and quantitative studies, and collaborate with cross-functional teams to drive continuous product improvement and optimise user experiences.

2021 – 2023

Senior UX Designer – McLaren (via .Monks)

Shaped the UX strategy for McLaren’s digital platforms, including the global website, car configurator, and Racing app. Focused on improving complex user journeys through research, testing, and iterative design.

2015 – 2019

Head of Creative – LoopMe

Managed a multidisciplinary team to develop innovative mobile advertising technologies. Introduced research-driven UX processes to enhance audience targeting, multimedia campaigns, and digital product strategy.

2012 – 2014

UX/UI Designer – Vidiemme Consulting

Designed B2B software for major clients, including Roche and Sanofi, focusing on usability, interface design, and digital workflow optimisation.

UX Education & Background

UX Design Diploma — UX Design Institute, Dublin (2019 – 2020)
Specialised in research-driven UX processes, including usability testing, analytics, customer journeys, personas, wireframing, and prototyping.
Web Design Diploma — cfpBauer, Milan (2010 – 2011)
Studied UI design, typography, and responsive design principles.
BA Graphic Design — Fine Arts Academy of Brera, Milan (2007 – 2009)
Foundation in graphic arts, interactive media, and design principles.