Continuous UX Optimisation at Scale
Starbucks EMEA
Executive summary
The ongoing project focuses on enhancing the Starbucks app for the EMEA region by refining the current patters and introducing new functionalities. This ...
Car Configurator
McLaren Automotive
Executive summary
The project aimed to improve the user experience of the McLaren car configurator for potential customers. The objectives included updating features, optimizing for mobile, and improving ...
Skills Assessment App
Aspiring Minds
Executive summary
I was engaged by Aspiring Minds to perform a comprehensive analysis of the AMCAT app following its recent acquisition from a third party company, focusing ...
Corporate Website
LoopMe
Executive summary
The project focuses on redesigning LoopMe's corporate website to facilitate its transition from a startup to an established leader in advertising. Grounded in a thorough analysis of ...
